Successful Launch into Competitive Niche

How Strategic Advertising Fueled Oxvaro’s Breakthrough Amazon Launch

Oxvaro’s first step into Amazon came with big ambitions in a fiercely competitive category. Through a tightly structured advertising strategy, conversion-focused listing optimisation, and disciplined budget control, we turned a brand-new product into a high-performing bestseller, achieving ROAS highs of 6.81 while scaling spend from launch through Q4.

The Oxvaro Story

Oxvaro is a new UK consumer electronics brand. When they decided to enter Amazon for the first time, they launched straight into one of the platform’s most competitive spaces: 3-in-1 wireless charging stations, dominated by entrenched brands with thousands of reviews and long-standing rank authority.

With no historical data, no organic visibility, and no existing customer base on Amazon, Oxvaro needed a launch strategy that could build momentum quickly while keeping performance efficient.

The Challenge

Launching a brand from scratch on Amazon comes with a unique set of hurdles:

• Zero reviews, zero rank, and no campaign data to guide bidding

• Extremely competitive CPCs within the charging-accessories niche

• Listings that needed stronger SEO coverage to compete organically

• Risk of overspending on low-intent or broad traffic during early learning

• No existing Sponsored Brands structure to build upper-funnel visibility

Oxvaro needed a strategy that balanced fast growth with disciplined spend — especially as Q4 ramped up.

Strategic Transformation

1. Campaign Structuring for High-Intent Traffic

We built the PPC architecture from the ground up, focusing on:

• Exact-match keywords to capture high-intent shoppers

• Rest-of-Search placements for efficient, scalable traffic

• Reduced exposure to broad, competitor, and low-conversion terms

• Gradual bid scaling tied to data, not guesswork

This created a clean foundation that could scale profitably.

2. Listing and SEO Overhaul

Since Oxvaro was starting with no organic traction, the listing needed to work harder than average. We:

• Rewrote the listing with clear, benefit-driven copy

• Fully rebuilt the keyword targeting across front-end and back-end

• Improved imagery and structure to support conversion rate growth

The result was a listing capable of converting paid traffic and climbing organic rank simultaneously.

3. Launching Sponsored Brands for Upper-Funnel Reach

Once core campaigns stabilised, we introduced Sponsored Brands to:

• Broaden reach across exact and phrase match keywords

• Build early brand awareness

• Support organic ranking through additional visibility

SB quickly proved efficient and played a key role in Q4 momentum.

4. Smarter Budget & Bid Management

To protect profitability during periods of low stock or volatility, we:

• Temporarily lowered bids to maintain efficiency during tight inventory windows

• Scaled budgets back up as soon as restock arrived

• Recommended a Q4 budget increase to match rising demand

This allowed Oxvaro to grow fast without letting ACoS spiral out of control.

Impact and Results

The combination of precise targeting, stronger content, and steady scaling delivered a standout first year on Amazon:

• ROAS reached 6.81 at peak, 6.53 at end of month 2

• Both Sponsored Products and Sponsored Brands delivered consistent, profitable growth

• Secured a foothold in one of the notoriously difficult niches to break into

• Provided the platform to expand to new products in the space

Oxvaro entered Amazon with no data, no visibility, and no reviews — yet quickly built a profitable, scalable presence in a competitive niche. With a refined campaign structure, stronger content, and a clear scaling strategy, the brand is now positioned for ongoing growth well beyond Q4, and has already launched its next product on the back of the success.